6.1Too Many Subdivisions
FutureLearn has subdivided Digital Marketing into many sections and giving each of them a name. For instance, the five courses examined above could as well be treated under one big heading: DIGITAL MARKETING.
These subdivisions of courses could render understanding very complex, especially for someone who is still starting off online. How would a newbie know where to start? The only solution for someone with no experience at all with Digital Marketing would be to just do all in any other.
FutureLearn could burrow some improvements from other platforms, who succeeded to merger the understanding of the entire digital marketing process in 120 chronologically organized lessons. All the student has to do, is follow lessons chronologically, and complete tasks. No more need to worry about where to start.
6.2No Step By Step Guide
The very fact that courses have been highly stratified makes it very difficult to identify a pattern. The only option for a complete newbie online would be to choose courses using their inexperienced instincts.
Of course, this approach would be highly inappropriate, and would definitely lead to inefficiency and great loss of much time online. Understanding Digital Marketing needs a step by step guide, from A to Z. It’s a very chronological process, considering the complex and challenging nature of digital marketing. There should be no chances of any confusion whatsoever.
The very fact that 95% of online entrepreneurs don’t make it online, should be enough reason to take digital marketing very seriously, especially when it comes to designing the courses for students to take.
6.3Free Courses Have Limited Access
It’s already cool that students can take free courses, even though access to those courses is limited only for the time period during which those courses are going to run.
We all know that the importance of having access to resources when needed. Digital Marketing starts to make sense when it’s applied practically. What happens if, during the practical implementation, there is a need to refer to some past training resources?
FutureLearn could still grant lifetime access to resources for members taking the free course and withhold any certification. That would be highly justified.
6.4No Mention Of Community
It would appear there is no community available for those taking the courses to interact with each other. This is very important as students would be able to reach out to each other and share their problems and solutions. FutureLearn should create a community where digital entrepreneurs in the making get to meet, interact and succeed together.
Teamwork is very important online.
6.5No Additional Tools For Students-No Possibility To Make Money Online During Learning
FutureLearn should equally provide additional tools for students to enhance the learning process and make it more practical. The possibility of actually working with real-life situations through live websites should be considered. This would enable the student to be in a better position to decide between looking for a job after learning or taking the bold step to already establish a business online. And the best part? THE STUDENT CAN START MAKING MONEY ONLINE BEFORE COMPLETION OF THE TRAINING PROGRAM.
Several training platforms online are doing so today. They empower their members by providing tools such as free hosting, free websites, a domain name registry for them to choose the address of their online businesses in the learning process, a free keyword research tool to help with their social media campaigns, and above all, a robust help center to attend to any problems that the future entrepreneur might encounter in the learning process.
Perhaps this is the reason why many people don’t do well at it, because they are not well equipped. Digital Marketing should be taught while having long-term objectives in mind for the students. An environment should be created to place the student in a better position to either be able to land a job immediately after taking their courses, or to start a business online if getting a job is taking longer than expected.
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